Creative producer and content strategist with 10+ years turning creator-led campaigns, enterprise innovation work, and complex brand stories into videos, social content, launches, digital experiences, and executive-ready narratives.
A curated set of projects showing creator-led content, interactive experiences, enterprise storytelling, healthcare/pharma communication, and brand innovation work.
Three areas of focus across creator-led content, interactive games, and enterprise innovation storytelling.
Whatever the project, my process is the same: find the story, build the system around it, and produce the rollout that gets it in front of people.
Work shaped across creator, consumer, healthcare, and enterprise environments — including 10+ pharma & healthcare client contexts such as Pfizer, Merck, Moderna, GSK, and AbbVie.
I am a creative producer and content strategist who has worked in two very different but surprisingly connected worlds: fast-moving creator-led media and high-stakes enterprise innovation.
At Oni Studios, I worked across social, brand, community, apparel, and Fortnite game experiences, helping ideas move quickly from brief to launch. At ?What If! / Accenture, I helped global organizations turn research, workshops, and business challenges into stories, concepts, and executive-ready deliverables.
Open to creative producer, content strategy, brand storytelling, social content leadership, innovation storytelling, and interactive experience roles.
Based in Raleigh, NC — open to remote, hybrid, or Pittsburgh-area relocation.
Best-fit roles: Content Strategy · Creative Production · Brand Storytelling · Marketing Communications · Social/Content Leadership · Creative Operations · Enterprise Storytelling
matthew.shenk@gmail.com · Raleigh, NC · Remote / Hybrid · Open to Pittsburgh-area relocation
My work sits across three areas of focus: creator-led content, interactive games, and enterprise storytelling. Each area shows how I turn strategy into content, launches, experiences, and measurable audience engagement.
At Oni Studios, I worked across creator-led campaigns, social launches, live events, apparel drops, content experiments, and interactive promotions within the SypherPK ecosystem. My role sat between strategy and execution: building social calendars, producing campaign assets, coordinating creators and collaborators, documenting launches, supporting live coverage, and turning creator moments into full campaign rollouts.
My interactive work translates creator audiences, brand goals, and game design into playable experiences. This area includes original Fortnite / UEFN games, branded activations, launch campaigns, and a broader portfolio of maps built to drive engagement, retention, and audience participation.
Before moving deeper into creator and gaming ecosystems, I spent years at ?What If! / Accenture helping enterprise teams make complex ideas easier to understand. This work included documentary-style video, innovation workshop storytelling, executive-ready narratives, internal campaigns, training content, and brand communications for healthcare, CPG, technology, hospitality, finance, and logistics clients.