Creative Producer · Content Strategist

I turn messy ideas into content, products, and experiences people actually engage with.

Creator-led digital scale, enterprise innovation storytelling, and hands-on production from brief to final asset — for creator companies, global brands, and enterprise teams.

26M+ combined creator audience supported 15+ years across media & innovation
Content Strategy & Creative DirectionVideo, Social & Launch ProductionInnovation & Experience Storytelling
Open to new roles · US-based · Remote / Hybrid · Open to Relocation
Oni Studios
Merck Executive Acceleration
AB InBev SmartBarley
26M+
Combined Creator Audience Supported
300K+
Community Members Supported
$2M+
Gaming Revenue Supported
1K+
Social & Short-Form Posts
120+
Brands & Clients Supported
30+
Workshops Facilitated & Documented
60+
Narrative Deliverables Produced
20+
Multiplatform Social Campaigns Executed
How I Work

From scattered inputs to a finished rollout.

Whatever the project, my process is the same: find the story, build the system around it, and produce the rollout that gets it in front of people.

Find the story
I turn scattered inputs, campaign goals, creator ideas, research, and stakeholder context into a clear narrative people can follow.
Strategy Positioning Storytelling
Build the system
I help organize the moving parts: content calendars, production plans, launch beats, social rollouts, creator coordination, and stakeholder feedback.
Planning Production Coordination
Produce the rollout
I turn the strategy into visible outputs: videos, social assets, live/event coverage, launch content, case studies, and campaign moments.
Execution Social Launches
Trusted By

Work shaped across creator, consumer, healthcare, and enterprise environments — including 10+ pharma & healthcare clients such as Pfizer, Merck, Moderna, GSK, and AbbVie.

Oni StudiosSypherPKTwitchAB InBevPepsiCoChanelDisneyParamountUSPSTravelersGatoradePfizerMerckGSKAbbottAbbVieRocheDunkin'PacSunMarriottIHGJPMorgan ChaseCitibankVanguardAARPHersheyViacomHuggiesPurina
Matt Shenk
About

Strategy, story, and execution — from brief to final asset.

"The through-line is simple: I am good at finding the story in messy material and helping teams make it real."

I am a creative producer and content strategist who has worked in two very different but surprisingly connected worlds: fast-moving creator-led media and high-stakes enterprise innovation.

At Oni Studios, I worked across social, brand, community, apparel, and Fortnite game experiences, helping ideas move quickly from brief to launch. At ?What If! / Accenture, I helped global organizations turn research, workshops, and business challenges into stories, concepts, and executive-ready deliverables.

Recommendations

What collaborators say

Matt brings ideas to life — and people with them.

SypherPKCreator & Partner

Rocket Wars quickly became one of our top-performing experiences. Matt’s leadership, communication, and production skills were a huge part of that success.

SuperJoy StudiosDevelopment Partner

More recommendations available on LinkedIn.

Let's Connect

Let's make the work make sense.

Open to creative producer, content strategy, brand storytelling, social content leadership, innovation storytelling, and interactive experience roles.
Based in the U.S. and open to relocation, remote, or hybrid.

matthew.shenk@gmail.com  ·  US-based  ·  Remote / Hybrid  ·  Open to Relocation

Selected Work

Three Areas of Focus

My work sits across three areas of focus: creator-led content, interactive games, and enterprise storytelling. Each area shows how I turn strategy into content, launches, experiences, and measurable audience engagement.

Area of Focus 01 · Oni Studios / SypherPK

Creator-Led Content & Experiences

At Oni Studios, I worked across creator-led campaigns, social launches, live events, apparel drops, content experiments, and interactive promotions within the SypherPK ecosystem. My role sat between strategy and execution: building social calendars, producing campaign assets, coordinating creators and collaborators, documenting launches, supporting live coverage, and turning creator moments into full campaign rollouts.

Creator Ecosystems / Social / Interactive
SypherPK Icon Series Launch
A creator-led Fortnite campaign spanning social, video, live reveal moments, in-game activation, earned press, and real-world activations.
FortniteCreator EcosystemLive Production
Metal Umbrella / PacSun
Creator-Led Apparel / Social Strategy
Metal Umbrella / PacSun
Creator-led apparel brand from merchandise to national retail partnership with PacSun.
ApparelDTCRetail Partnership3 TikTok Clips
Creator Ecosystems / Social / Interactive
D&D Pre-Premiere Influencer Event (Paramount Pictures)
An immersive creator event that transformed Oni Studios HQ into a dungeon-inspired red carpet, runway, and cosplay contest.
Experiential MarketingLive Event ProductionParamount Pictures
Creator Ecosystems / Social / Interactive
Oni Studios HQ Launch
Social campaign and launch content for a 30,000-sq-ft creator production facility in Austin, Texas.
Brand LaunchStudio LaunchProduction Facility
Creator Ecosystems / Social / Interactive
Onimation: Launching SypherPK's Animated Content Era
Promoted the launch of Oni Studios' animation vertical and a 21M+ view breakout Fortnite animation.
AnimationYouTube CampaignContent Launch
Creator Ecosystems / Social / Interactive
Oni Studios Incubator: Launching Reckz
Promoted the launch of Oni Studios' creator incubator program and its first signed creator.
Creator IncubatorTalent LaunchPress
Oni Studios Reel
Creator Ecosystems / Social / Interactive
Oni Studios: Creator-Led Content & Interactive Experiences
Four years inside a creator-led studio across social, brand, community, apparel, and Fortnite game experiences.
Creator EconomySocial StrategyFortnite
Area of Focus 02 · SuperJoy Studios / Fortnite UEFN

Interactive Games & Brand Activations

My interactive work translates creator audiences, brand goals, and game design into playable experiences. This area includes original Fortnite / UEFN games, branded activations, launch campaigns, and a broader portfolio of maps built to drive engagement, retention, and audience participation.

Rocket Wars Trailer
Interactive Products / Game Launches
Fortnite Experience Portfolio
43M+ hours of player engagement across a portfolio of Fortnite UEFN experiences.
UEFNGame ProductionDigital Products
Dunkin' x Fortnite
Gaming Activation / Creator Campaign
Dunkin' x Fortnite / Twitch Rivals
Branded Fortnite activation amplified through a Twitch Rivals creator event with top Fortnite creators.
Brand PartnershipCreator CampaignsLive Content
Area of Focus 03 · ?What If! / Accenture / Global Brands

Enterprise Innovation Storytelling

Before moving deeper into creator and gaming ecosystems, I spent years at ?What If! / Accenture helping enterprise teams make complex ideas easier to understand. This work included documentary-style video, innovation workshop storytelling, executive-ready narratives, internal campaigns, training content, and brand communications for healthcare, CPG, technology, hospitality, finance, and logistics clients.

Complex Ideas → Clear Stories
Research, workshops, strategy, and internal initiatives translated into videos, presentations, and communications.
Enterprise Audiences
Work built for executives, employees, sales teams, innovation teams, and cross-functional stakeholders.
Global Brand Context
Experience across healthcare, CPG, logistics, hospitality, finance, technology, and consumer brands.
Experience Design / Consumer Research
Delta Faucet: Future Kitchen Sink Experience
A research-to-prototype innovation project exploring the future of the kitchen sink through home immersions, consumer interviews, deprivation research, workshops, CAD renderings, and concept video storytelling.
Experience DesignConsumer ResearchHome ImmersionsPrototypingConcept Video
FedEx Customer-Driven Design
Service Design / Strategic Communications
FedEx Retail Freight Hero Project
Customer research and service storytelling for a freight experience initiative, helping translate complex logistics needs into clearer customer-facing opportunities.
LogisticsCustomer ResearchService DesignStorytelling
AB InBev SmartBarley
Public Brand Communications
AB InBev SmartBarley
Agriculture and innovation storytelling for AB InBev’s SmartBarley program, translating sustainability, supply chain, and farmer-centered work into clear brand communication.
CPGAgricultureSustainabilityInnovation Storytelling
Merck Executive Acceleration Experience
Innovation & Executive Storytelling
Merck Executive Acceleration Experience
Workshop and executive storytelling support for a healthcare innovation program, translating complex conversations into clear strategic outputs and video narratives.
HealthcareExecutive StorytellingWorkshop ContentInnovation
Healthcare / Research Storytelling
Abbott Similac: Research Insights & Innovation Think Tank
Healthcare innovation storytelling for Abbott Similac, translating research, insights, and think tank outputs into a clearer narrative for stakeholder understanding and concept development.
HealthcareResearch InsightsInnovation Think TankStakeholder StorytellingVideo Documentation
Automotive / Future Experience
Magna: 3-Row SUV Innovation Story
Automotive innovation storytelling for Magna, translating consumer needs, SUV use cases, and future experience opportunities into a clear video narrative for stakeholders.
AutomotiveConsumer ResearchFuture ExperienceInnovation StorytellingMobility
Travelers Project Clover
Enterprise Innovation Storytelling
Travelers Project Clover
Enterprise storytelling and innovation communication support for a strategic insurance concept, helping translate research and future-state thinking into a clearer narrative.
InsuranceInnovationEnterprise StorytellingVideo
Consumer Research / Concept Development
Roks & Rollik: From Consumer Research to Product Concept
A concept-development story capturing consumer research, co-creation workshops, prototyping, and motion-led storytelling for an emerging product idea.
Consumer ResearchCo-CreationPrototypingConcept DevelopmentMotion Design
Internal Communications / Healthcare
GSK: Making It Easier
A playful internal communications video that helped make a GSK initiative feel clearer, more approachable, and more engaging for employees.
HealthcareInternal CommunicationsEmployee EngagementVideo Storytelling
AB InBev Explore iWeek
Innovation Sprint / Product Development
AB InBev Explore iWeek
Innovation workshop and sprint storytelling for AB InBev, helping capture ideas, decisions, and product-development momentum across a fast-moving internal experience.
Innovation WorkshopCPGSprint StorytellingInternal Comms
AB InBev Craft Portfolio Power
Training & Educational Content
AB InBev Craft Portfolio Power
Training and sales enablement video content for AB InBev craft brands, using motion graphics and storytelling to help teams understand and sell the portfolio.
Training ContentSales EnablementMotion GraphicsCPG
Disney Future Resorts
Experience Concept / Hospitality
Disney Future Resorts
Workshop and future-experience storytelling support for hospitality leaders exploring the future of Disney resort and guest experiences.
HospitalityFuture ExperienceExecutive WorkshopStorytelling

More enterprise & supporting work:

Gatorade Ratio Bar
Product Innovation
Gatorade Ratio Bar
Rapid innovation concept video from strategy and product inspiration to final concept story.
CPGRapid Innovation
USPS Lockers Concept
Future Service Concept
USPS Lockers
Concept video turning urban delivery pain points into a clear future service narrative.
Service DesignConcept Video
View on LinkedIn
Social Impact / Global Storytelling
Baobab Network: Rwanda Social Impact
Social impact recap for ?What If!'s partnership with The Baobab Network, covering entrepreneurship and startup support in Rwanda.
Social ImpactGlobal Storytelling